Navi Mumbai, 6^th August 2025: Suryoday Small Finance Bank has launched its latest multi-city radio campaign titled "Together, We Prosper, We Smile." The campaign aims to connect with a diverse audience across major Indian cities by reinforcing the bank's role as a trusted financial partner and promoting a message of shared growth and happiness. The campaign went live on August 1st and features a strong media presence, focusing on key metropolitan and tier-2 cities, including Mumbai, Bangalore, Delhi, Ahmedabad, Coimbatore, Chennai, and Kochi.

The campaign is being broadcast on popular FM stations, including - Red FM, Radio Mirchi, Big FM, My FM, Suryan FM, and Hello FM, in five main languages – Hindi, Gujarati, Kannada, Tamil, and Malayalam, ensuring broad and effective reach.

"Together, We Prosper, We Smile" campaign is a singular, powerful theme that encapsulates the bank's commitment to empowering customers across their journeys toward prosperity and happiness. We believe that financial well-being is a shared journey, and our brand's promise to be 'A Bank of Smiles' is our commitment to fostering a community where everyone can thrive. This campaign solidifies our dedication to bringing security, growth, and joy to our customers' financial lives," said, Mr. Gaurav Pawra, Chief Business Officer, Suryoday SFB.

In its initial phase, the campaign will be run for the first two months under the themes of "Smart Returns. Happy You" and "Sapne anek, bharosa ek". The radio spots are in 15-second formats, featuring a variety of voiceovers—friendly, confident, parental, and aspirational, connecting with the customers across the states.

The creative for all ad spots is designed to reinforce this core message: the bank's secure, high-yield financial products provide the means for individuals and businesses to not only achieve personal prosperity but also share in a collective sense of well-being.

With a creative approach set to maximise brand visibility and product consideration, the campaign also connects with the spirit of freedom and unity this August. Suryoday Small Finance Bank (SSFB) channels these values, honouring the belief that true national prosperity is built on the foundation of every citizen's financial freedom. By empowering customers to achieve their own financial goals and financial freedom, the campaign reflects a commitment to collective growth and well-being, where individuals and communities move forward together.

In its newest nationwide radio campaign, the brand, targeting millions of listeners as it rolls out over 8960 radio spots in an eight-week blitz, is expecting a total estimated reach that exceeds 3.4cr listeners, cementing Suryoday’s brand presence and emotional recall in key urban and emerging markets.

About Suryoday Small Finance Bank Limited:

Suryoday Small Finance Bank Limited is a scheduled commercial bank. Commencing its operations as an NBFC and for over a decade with a clear focus on serving customers in the unbanked and underbanked segments and promoting financial inclusion. Pursuant to receipt of the RBI Final Approval, Suryoday started its operations as an SFB on January 23, 2017. Suryoday is among the leading SFBs in India in terms of net interest margins, return on assets, yields and deposit growth and had the lowest cost-to-income ratio among SFBs in India in Fiscal 2020. The bank has a wide presence across 15 states and UTs across India through its 710 banking outlets, with a strong presence in Maharashtra, Tamil Nadu and Odisha. We offer a wide array of services to our customers, through our array of asset and liability products, via our multiple delivery channels. Suryoday SFB is listed on NSE and BSE.

For more details, please visit, www.suryodaybank.com | Media & PR Contact – Ankit Happy, ankitkumar.happy@suryodaybank.com